" Ahad Azimzadeh, the most successful 'my' handmade carpet business in the world." There can be no doubt about this quote. He defends his work and business so firmly that he subconsciously leads the audience to the fact that Azimzadeh Carpet is an exception in the field of business. We will be surprised if we consider the first difficult years of this carpet trader and compare it with his current situation. One who, at the age of seven and from the first day of school, is forced to sit on the back of a rug, is now one of the largest carpet merchants in the world, relying on his own creativity and hard work, and according to him, every time he goes to the market to buy Tabriz goes, shakes this market. At a time when the crisis is woven in the fabric and production of Iranian handmade carpets and the official statistics show a 33% decrease in exports of this national product in the first month of this year.